OUR HERITAGE
A Heritage Brand Rooted in American Sneaker Culture
More Than
a Shoe Store
The Athlete's Foot is more than just a retail store; it's a destination for athletic street style. We are a heritage brand rooted in American sneaker culture. Founded in 1971 by Robert and David Lando in Pittsburgh, Pennsylvania — the first athletic specialty store of its kind.
From our very first store on Forbes Avenue, we set out to offer something no one else was doing: a specialty retail experience dedicated entirely to the athletic footwear community. Decades later, that pioneering spirit still defines everything we do.
Expanded internationally, offering curated selections celebrating active lifestyles, positioning as community-driven, locally relevant, and globally known. We encourage our customers to break conventional norms and explore unexpected options — a place with a pulse on the street, where you design your personal narrative through apparel and aesthetic expression.
Our Journey Through Time
Mission, Vision & Values
To provide premium athletic footwear and apparel to communities worldwide — making world-class sneaker culture accessible, authentic, and deeply rooted in local identity.
To be the leading athletic street-style destination globally — a brand that transcends retail to become a true cultural institution, shaping how the world expresses itself through footwear.
Community, authenticity, and innovation. We believe in the power of local connection, the importance of genuine product curation, and the constant drive to evolve with the culture we serve.
Every Store Tells
Our Story
From the very first store in Pittsburgh to over 1,000 locations spanning more than 70 countries, every Athlete's Foot store carries the same DNA: a deep love for sneaker culture, a commitment to community, and an unwavering dedication to authentic product.
Our staff are sneaker enthusiasts first. They live and breathe the culture, and that passion translates into every customer interaction — making TAF not just a place to buy shoes, but a destination to connect with the community.
EXPLORE OUR PRODUCTS
Browse our curated selection of premium athletic footwear from the world's greatest brands.